Allied Blenders and Distillers Pvt. Ltd. (ABD) have launched the 87-year-old leading German vodka brand 'WODKA GORBATSCHOW'
in India.
The roots of the brand go back to the czarist era in St. Petersburg. The Gorbatschow family left Russia during the October revolution in 1917
and refounded the Gorbatschow Company in 1921 in Berlin. Today WODKA GORBATSCHOW is Germany's biggest vodka brand and also its third strongest
spirits brand. It will soon be available in premium ranges at all leading licensed liquor stores in select Indian cities.
Priced at Rs. 570 for a 750 ml bottle, the brand will be locally bottled at its Aurangabad plant in Maharashtra.
WODKA GORBATSCHOW is the result of the joint venture between ABD and Henkell and Sohnlein Sektkellereien KG Wiesbaden, Germany.
The brand ‘WODKA GORBATSCHOW’ is highly superior to the other Vodka brands available because of its special triple-chill filtration process.
This unique filtration process conducted at -12°C, after which the vodka is painstakingly double-filtered over charcoal, makes the product
extremely smooth and exceptionally pure. With its positioning of purity, ‘WODKA GORBATSCHOW’ has always stood for excellence and nothing less
than the highest standards of quality.
From the clear glass of its bottle to the distinctive label, everything about WODKA GORBATSCHOW conveys the idea of Arctic purity.
The bottle design is sophisticated yet traditional, signifying the swirling minarets of Moscow. The brand mark of the dove and the distinct
brand colours of arctic blue, white and silver represent the purity and pristine clarity that the brand stands for.
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